More Than Words: Building on Shared Values in Strategic Communications
A report on the opportunities for collaboration and shared learning in the use of strategic communications across related fields.
This research explores how social justice organisations in the UK are developing, embedding and sharing their communications strategies. The messages we share have the potential to ripple out further than ever before. Our ability to connect with large audiences and appeal to huge swathes of people has changed beyond recognition in recent years. Researchers, activists and campaigners are embracing different disciplines such as cognitive psychology, behavioural science and linguistics to consider how best to reach out to audiences and appeal to hearts and minds. This report highlights the opportunities for collaboration in the area of strategic communications and social justice.